Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Apollo Large Adjustable Aerobic Step

$69.00

This Apollo Large Adjustable Aerobic Step is perfect for anyone to exercise on. The Apollo Large Adjustable Aerobic Step dimensions are (28" L x 14" W x 8" H)

Featured Product :: Body Solid Weight-Assist Knee Raise, Dip & Chin Up (FCD-STK)

$1,352.99

With its weight-assisted kneepad mechanism, the Body Solid Weight-Assist Knee Raise, Dip & Chin Up (FCD-STK) provides the same benefits of chin and dip exercises to everyone, regardless of their current fitness level or weight.

Featured Product :: FitBALL Balance Pods (FBBP)

$64.95

FitBALL Balance Pods (FBBP) are fun balance training tools. Arrange in patterns on the floor, then balance from pod to pod with the FitBALL Balance Pods (FBBP)

Featured Product :: FitBALL SoftMeds Set and Rack (SET-FBSM)

$119.00

These FitBALL SoftMeds Set and Rack (SET-FBSM) are small, graspable, weighted balls that are perfectly sized for the elderly, women, children or anyone who wants a soft, comfortable alternative to bulky dumbbells.

Featured Product :: SportsArt® Independent Pec Fly/Rear Delt (A922)

$3,399.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.

Featured Product :: Lifecore Fitness 900UB Upright Exercise Bike

$799.00

The Lifecore Fitness 900UB Upright Exercise Bike has a compact walk-through design with 12 preset programs and 3 heart rate control programs. The 5 inch pedal spacing on the Lifecore Fitness 900UB Upright Exercise Bike reduces joint stress.