Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Body Solid GMR10 Medicine Ball Rack

$129.00

The Body Solid GMR10 Medicine Ball Rack is stylish and compact, and will hold 6 medicine balls of various sizes comfortably. The sturdy structure and sleek design is far better than any other competing products, and as with all Body Solid products, the BodySolid GMR10 Medicine Ball Rack carries a complete lifetime warranty on all the components of the product.

Featured Product :: FitBALL WEDGE Jr. (FBWEDGEJR)

$36.95

The FitBALL WEDGE Jr. (FBWEDGEJR) is a smaller version of our popular FitBALL® Wedge cushion. The FitBALL WEDGE Jr. (FBWEDGEJR) is used as a posture correcting seat cushion or a lumbar support, the inflatable FitBALL WEDGE Jr. (FBWEDGEJR) encourages proper alignment with its dynamic wedge shape.

Featured Product :: SportsArt Fitness A93 Functional Trainer Gym w/ Bench

$1,999.00

The SportsArt Gym System with Bench (A93) three sets of rotational pulleys that allow for endless training options. All pulleys on the SportsArt Gym System with Bench (A93) are deep-grooved and shrouded to keep cables tracking properly. Smooth, silent weight stack with magnetic selector pin that slides easily into place.

Featured Product :: Lifecore Fitness LC1050Rb Recumbent Bike

$1,599.00

It just doesn’t get any better. The Lifecore Fitness LC1050Rb Recumbent Bike is the finest recumbent bike on the market today—hands down. From the custom-crafted ergonomic touches to the state-of-the-art electronics, the Lifecore Fitness LC1050Rb Recumbent Bike packs club-quality performance into a machine designed—and priced—for home use.

Featured Product :: Phoenix 98623 Revolution Cycle Pro II Indoor Cycle

$649.00

The modern-looking Phoenix 98623 Revolution Cycle Pro II Indoor Cycle is designed for an energetic and challenging workout, with such features as a direct-drive resistance system, an emergency stop brake system, and an adjustable seat and handlebars. Unlike with road bikes, the 39.6-pound balanced flywheel on the Phoenix 98623 Revolution Cycle Pro II Indoor Cycle doesn't continue to spin if the rider stops pedaling.

Featured Product :: BodyCraft® XPress Pro Home Gym

$2,199.00

Adjust the cable arms on the BodyCraft® XPress Pro Home Gym to the top position for shoulder press. These versatile cable arms also provide for sports specific. Movements mimicking your golf swing, tennis, hockey, baseball, etc. can be performed.